You enter a website and the following message appears:
THIS IS NOT A SECURE SITE!
Do you click off the site immediately or carry on regardless?
If it’s an e-commerce site the majority of people will click off and never return. But what about a parish website that lists church services: surely that’s safe enough? In a word: no. HTTP sites are unencrypted which makes them vulnerable to man-in-the-middle and eavesdropping attacks. Hackers can interfere with HTTP sites by injecting malware into every single webpage! This could result in someone downloading a virus onto their computer just by clicking on that church newsletter. Once this malware is embedded in a device, hackers can search through an individual’s data resulting in a personal data breach.
A personal data breach is defined as: a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data. In 2019, Verizon published a Data Breach Investigations Report, which revealed that out of 41,686 security incidents in 86 countries, 43% affected small businesses.
To combat this threat, organisations are rapidly upgrading their websites to https. HTTPS stands for Hypertext Transfer Protocol Secure. You’ll know you’re on a secure site if there’s a padlock icon in the browser bar; HTTPS sites have security protocols to protect visitors from being spied on while they browse.
Upgrading your website makes good business sense: consumers are becoming far more security conscious and will disregard sites that are considered to be risky. Google will now flash up a warning whenever anyone inputs their details into a suspect site: This is not a secure site. Do you want to lose potential new business due to customers thinking your organisation is fraudulent?
If you’re looking to increase the numbers of visitors to your website and appear on page 1 of Google’s search results then you’ll definitely need to upgrade to HTTPS! The search giant will now rank these sites higher in its results due to their superior security. That means HTTP sites will get pushed to the back of the queue. Who wants their website to appear on page 4!
Are You Ready to Upgrade to HHTPS?
If you’re a smaller business without an e-commerce site you can purchase a Domain Secure Socket Layer certificate (SSL). Your web developer or host company can install this for you. They can carry out all the necessary checks to ensure there are no issues with the webpages after this conversion has taken place.
For larger businesses, or e-commerce sites there are two more advanced certificates. Organisation SSL and Extended Validation SSL certificates provide extra protection to customers’ personal data. The verification process is more time-consuming due to this extra security.
If you’d like some support with making your website secure, please contact us at DigitalDinos.
023 9421 1135