- Product choices
- Personal goals
- Personality and beliefs
- What are their past behaviors?
- Why do they / should they interact with your company?
- How and where do they shop?
Find the network that works for you. Don’t be lured into thinking that you have to be on all the same channels as everyone else. Analyze the metrics for Twitter, Facebook, Instagram, etc and see whether the followers you want are using those sites. Do these metrics mirror the customer personas you created?
Tone of voice