In the digital marketing world, there are three excuses we hear all the time from businesses when they’re asked why they don’t use social media:
1.Social media doesn’t make a difference.
2.My business doesn’t have the time to spend hours on social media.
3.We can’t afford to pay someone to run our social media platforms.
Now, note how we use the word ‘excuses’ rather than the word ‘reasons’. As we explained in a previous blog post, there are many cases that prove why it’s essential to market your business professionally online. However, these three excuses are exactly what is holding many businesses back from reaching their full potential. Here’s an explanation as to why you need to cut the excuses and allow your business to grow online:
1: Social media makes a massive difference.
To put it simply, there is no better way for your business to reach such a vast amount of people at such a low cost. Reaching your target audience has never been easier. If done correctly, social media marketing can be the most useful tool in your arsenal when it comes to sales and brand awareness. 81% of shoppers conduct online research before purchasing a product. Having your social media managed properly means content is created professionally, from photography to wording. It means regular interaction with your current and potential client base. It means dedicated campaigns designed to boost sales, brand awareness and set you apart from your competitors. If you’re not getting all of this from your social media at present, it’s time to look at professional management.
2: If you can’t make time yourself – delegate it.
Another common reply when businesses, particularly small businesses, are asked why they do not market significantly online is that they simply do not have the time. Undoubtedly an issue, a lack of time to manage social media profiles is something that can be solved by outsourcing. Allowing an agency, such as DigitalDinos, to manage all your social media profiles is often the answer for many businesses. Staff can now focus on the day to day grind of running a business in the knowledge that their online profile is being handled. A common hesitation with outsourcing is that a business prefers to hire within, employing somebody who knows the company rather than looking elsewhere. However, the Dinos team works hard to ensure their professional service is delivered while maintaining constant contact with our clients. This enables us to feel like part of your business, and visa versa.
3: It’s more affordable than you think.
If you’re looking to hire a full time member of staff to run your online channels then the cost can be quite daunting. However, there are ways around this. As previously mentioned, outsourcing your social media could not only save you money, but make you money. Say, for example, the person running your social media spends 5 hours per week of their time working on it. That’s 20 hours per month. If these 20 hours were spent on another aspect of your business – say, sales – would you expect to make more than £250 with those 20 hours? The answer is probably yes. For £250 a month (or less, depending on the package you choose) you can have your online image managed by DigitalDinos, increasing brand awareness and sales – all while allowing you to make that money back with the time freed up by outsourcing.
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